We all want sales, don't we?. Many businesses have been embracing e-commerce as opposed to the conventional brick-and-mortar businesses, and this has occasioned a continual change in the eCommerce trends. However, a lot of people have been confusing eCommerce fads for trends. The latter stay longer as opposed to the former that fade away within a short period of time. Moreover, when it comes to trends that boost dropshipping sales, Let’s take a look at 5 such trends from 2018.
1. Auto Marketing
Think about Facebook's CBO and Google's Smart Shopping Ads. Contrary to what you may think, marketing automation is nothing out of the ordinary. This is simply the act of automating social media posts, web blogs, or email marketing. Automatic marketing is not a very new trend, but it still works the magic for a number of businesses.
If done right, this could be one of the most successful strategies for boosting dropshipping sales. In fact, 99% of eCommerce businesses rely on automatic marketing to acquire more than 90% of their customers. Automatic marketing is big, and you can expect it to grow even bigger in the days to come.
2. Snap Shopping
Finally, tech is going to save us from the long description of the products we wish to buy online. A new trend popularly known as snap and shop is slowly emerging among the eCommerce businesses. It allows users to simply take a photo of a product and voila, it gets included in their shopping carts. The trend is also expected to drive eCommerce sales through affiliate photoshopping. Big players like Lazada, Aliexpress are employing this technique.
3. Chatbot Marketing
Messenger ads? ManyChat? Does that ring a bell? A number of businesses have not been using chatbots for a while now. Previously, businesses used them as personal assistants. However, 2018 has seen a resurgence of chatbots that are AI-powered. Chatbots are a means of enhancing the interaction between businesses and their customers by granting them a menu of options when shopping online. According to grandviewresearch.com, the chatbots industry will grow to a whopping $1.25 billion by 2025. Are you using any form of bot marketing?
4. Augmented Reality (AR) Shopping
This one is still in the making but watch the space! Both Google and Apple have introduced AR kits for their user base, and the trend is not expected to slow down any time soon. This also means that the overall uptake of the AR-enabled devices will sharply increase. Consider Ikea’s app that allows users to visualize furniture in their spaces. It helps them to see how would specific pieces of furniture fit into their room. Pretty cool, right?
5. Mobile Commerce
Do you have a mobile app for your store? Seems off your league but you need to pay super-duper attention to this venture! Thousands of researches have alluded to the fact that mobile transactions are fast gaining momentum in this day and age. Many shoppers are using mobile devices to shop online. This means that businesses need to optimize their websites and make them responsive and easy to use for such customers.
That is our list, We know we cannot name everything, Do you have one? tell us in the comments below.